Aubin & Wills

Aubin & Wills are the elegant brand that caught my eye with their outstanding packaging design. They are good and boy do they know it. With tag lines like “Second to none” and “Exclusively for the Discerning”, it’s impossible not to play along and thrust your credit cards at the cashiers. But fortunately it’s no lie. The tailoring and style is something rather special and whichever article you choose, it will be discreetly accompanied by the embroidered red fox. Frankly, it’s irresistible.

It doesn’t end at fashion. Aubin & Wills run a gallery, music & literary events, and a cinema space in East London. If that’s just too far to go, there is also a digital radio station and a library! Meanwhile I am impatiently anticipating the arrival of my Spring Almanac…


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Filed under Amazing website, Packaging design, Shop

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